Marketing software products in India poses a bigger challenge – “Brand India” does not command as much credibility as a ‘videshi” one. This writeup is all about analyzing and getting insight on why so? And What can be done to address these issues?

EBay Inc. (EBAY), the world’s largest Auction website, unveiled tools designed to increase the use of its commerce and payment services on Facebook Inc., the biggest social network. Read On

Forrester’s investigation into Australian online retail technology investment reveals mass migration to open source e-commerce platforms – Magento in particular!

Heres a snippet what Forrester is saying an Article by NIROSHA

Conversion gives a feel good attire..whereas abandoning emulate a sense of dissatisfaction...Can i say

Abandonment at once is good..

eBay Acquires Magento this erupt a lot of questions in the magento community  Frequently Asked Questions -Answered

Note : This deal was promulgated on June 6th 2011..And was read at an inhouse meeting by Magento CEO

Magento provides merchants with a number of tools that help them better manage their online business with data management tools and greater ability to effectively administer all aspects of orders. As always, It strives to develop features that improve the consumer experience and help increase conversion rates for merchants. This new release also includes features that make it easier for consumers to shop and manage their orders.

EBay  has bought the e-commerce platform Magento,It previously had a 49 percent stake in magento..So what are the repercussions ? Will the framework is on for a major diehard variation? Read on...

        Today, Magento introduces the support for “want” and “own” Facebook buttons, driving social
based traffic for all of Magento's online stores. The social buttons can be easily installed
within each product and catalog pages, and are provided as a Magento core extension to all
of Magento's product editions.

“Magento” Everywhere around heard for the time being!! Will it be colorful as it sounds?

And So, if you are into ecommerce and building your webstore/webshop  from crash, you are in the right place, in the right platform..mm it ought to be so, Not necessarily a webshop but for building powerful websites Magento is a good choice as CMS.